WE GIVE YOU 6 KEYS TO IMPROVE YOUR WEBSITE WITH NGM GOLF & SPORTS THROUGH OUR KNOW HOW AS GOLF AND DIGITAL MARKETING SPECIALISTS
According to a study carried out by the University of Granada at the beginning of 2022, 76% of the companies that have renewed their website have increased their sales by more than 200%.
A well designed and organised website can be the key to attracting more visitors and converting them into customers. If you are looking for ways to improve your website, NGM Golf and Sports Consulting has some tips you can follow:
1.Optimise loading speed
A slow website can be frustrating for visitors and cause them to leave before they have seen everything you have to offer. To optimise the loading speed of your website, make sure that images and videos are compressed and that the code is clean and well organised. You can also use online tools to analyse the loading speed and see if there are any problems you can fix. If you don’t avoid the problem instead, it can lead to a decrease in visitor retention and a decrease in traffic to the site. This is why it is important to take steps to optimise loading speed.
2. Improve the structure of the website:
The structure of your web page can affect the user experience and how search engines index it. Make sure your site has a clear and organised structure, with user-friendly navigation and a clear content hierarchy. It is also important that the content is organised into logical sections and that each page has a descriptive title and meta tag.
Use internal links, they can help visitors find related content, and can also improve search engine optimisation (SEO).
3. Update the design to create a more attractive image:
An outdated or unattractive design can make visitors feel discouraged and distrustful. If your design needs an update, make sure it is clean, modern and user-friendly. Use attractive colours and legible fonts, and make sure your website looks good on mobile devices.
Remove clutter and superfluous elements to create a clean, modern look. Focus on key elements such as images, text and calls to action (CTAs) that guide visitors to perform a specific action, such as purchasing a product or completing a contact form.
By following these tips, you can improve the image of your website and make it more attractive to visitors. Remember that your website is your digital showcase and an important tool for attracting and retaining customers.
4. Use keyword research or the right keywords:
The right keywords can help your website appear in search results for relevant queries. Research keywords that relate to your business and use the most relevant ones in your titles, meta tags, content and URLs. Make sure keywords are used naturally and not forced into your content.
5. Add quality content and feed your website with frequent content:
Quality content is essential to attract and retain visitors. Make sure your website has relevant and useful content that answers your customers’ questions and needs. It is also important to update content on a regular basis to keep visitors engaged and to show search engines that your website is active and constantly evolving.
6. Include clear calls to action:
Calls to action (CTAs) are important elements to direct visitors to the desired action, such as purchasing a product or submitting a contact form. Make sure your CTAs are clear and visible, with attention-grabbing colours and text. It is also important that CTAs are well placed on the page and that they are used consistently throughout the website.
It is important that calls to action are relevant to the content. If the content is about a particular product or service, the call to action should be related to that offer. This helps keep the reader engaged and leads them to take concrete action.
By following these tips, you can improve the visitor experience on your website, which in turn can improve the conversion rate and success of your business – put them into practice and watch your website start to work more efficiently!
If you want to know more about this plan or other options, NGM Golf & Sports Consulting will be happy to help you.