Welcome to NGM Golf & Sports Consulting, company created with the aim of offering golf clubs a new option for their digital transformation.
After many years as a user of golf and sports clubs, and with more than four years of experience as Director of Marketing and Communication in a club with the reputation as Club de Golf Escorpión, the time has come to take a new step in my professional development. Many people will think that it is not the right moment to become and entrepeneur with the caotic situation we are suffering due to the crisis caused by COVID-19 but I would like to mention Albert Einstein to understand the reason that has led me to make this decision:
‘No crisis no there are challenges, without challenges life is a routine, a slow agony. Without crisis there are no merits’.
If there is something that the current situation has highlighted, it is the need to promote the digitization of golf courses, to really digitize them!
We are specialists in digital transformation thanks to digital marketing (SEO analysis, SEM, website, etc.), creation of complete and powerful communication strategies (social networks, blog, newsletter, etc.), as well as a variety of campaigns and events ‘offline’, always focusing on improving the club’s brand image. If there is one aspect that we want to improve and enhance in golf and sports clubs, it is the generation of quality content. For this, the use of the drone (we are drone operators) and other audiovisual media is essential today, providing attractive audiovisual material to the clubs that makes a difference and therefore attracts potential players / subscribers.
NGM Golf & Sports Consulting
In addition to a complete management of marketing and communication, NGM Golf & Sports Consulting offers an innovative and efficient management of:
Organization of tournaments and golf school
Commercial management (Revenue & membership management)
Food & beverage and event planning
Complete sports programs
NGM Golf & Sports Consulting, was born with the idea of offering a 360º quality and professional experience, accompanying the clubs all the way, that is, from the moment we arrive on the course and record the necessary content, its edition and its subsequent publication, truly delegating tasks to a professional team.
All the digital marketing and management proposals that we carry out are made to help clubs in their adaptation to digital transformation, either by generating a powerful digital brand image, their way of communicating with their clients or in the search for innovative processes and more efficient.
We have observed how the delegation of certain jobs is not 100% effective, since many agencies that work with golf and sports clubs are generic and do not dominate a sector as technical and particular as golf / tennis / paddle tennis, so many Sometimes many of the necessary jobs are not delegated.
We are currently in very complicated moments for everyone, but if there is something that Covid-19 has revealed, it is the search for safe spaces.
The growth of golf, tennis or paddle tennis has been spectacular during the pandemic, highlighting many of the advantages of practicing these sports. We are therefore at the right time to optimize and promote the digital transformation of our clubs.
With NGM Golf & Sports Consulting, golf clubs can delegate to an agency specialized in golf a series of actions that are totally necessary and, based on market forecasts, which are increasingly important, at a much lower cost than they would have to invest if they would like to internalize those same services.
do you prefer THE BEST?
If you want to improve your brand and your digital presence through digital marketing, at NGM Golf & Sports Consulting we will be happy to help you.
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What digital transformation means for a golf club
Digital transformation is not just about buying software. It means rethinking how the club works —bookings, member management, maintenance, communication and sales— so that technology removes tasks that add no value and gives the team more time for players and members.
Where to start with digital transformation
- Map the current processes and identify where time is lost or errors appear.
- Prioritize the changes with the greatest impact on the customer experience.
- Choose tools that are simple for the staff and that share data with each other.
- Train the team and measure results from the first month.
The benefits we see in clubs
Clubs that complete their digital transformation usually gain in three areas: efficiency, because repetitive tasks are automated; knowledge, because decisions are based on real data; and loyalty, because members enjoy a smoother experience, from booking a tee time to paying at the restaurant.
Digital transformation FAQs
Is digital transformation only for large clubs? No. Small and medium-sized clubs often notice the benefits sooner, because every hour saved makes a bigger difference to a small team.
How long does it take? The first improvements can be visible in weeks; a full digital transformation is usually a project of one or two seasons, planned in phases.
Digital transformation and people
Technology only works if people adopt it. That is why every digital transformation project should include training, clear communication about why changes are being made and time for the team to adapt. When staff see that new tools save them work and reduce errors, resistance disappears and the club starts to benefit from the change much faster. Involving members is also important: explaining new booking or payment options and listening to their feedback helps them feel part of the club’s evolution.